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Danish Retail Chains: Are They Taking Advantage of Multi-channel Retail?

Looks like the Danish retail chains are not yet taking advantage of the multi-channel marketing. The advancement in technology has brought forth e-commerce into the picture and conducting business on the online platform has become interestingly very easy and convenient. Multi-channel retail offers a wide range of channels through which the products and services are made accessible to the public at large.

Multi-channel retail then refers to reaching out to the customers through cross channel integration in service, information and management in a systematized and consistent manner. The growth or success of the multi-channel retail totally depends in the hands of the consumer. Consumer of today is a more informed person and hence is capable of taking more informed decisions. Before making any big purchase, he is using a minimum of two to three channels while shopping. Another basic advantage that comes with multi-channel retail is that of the strategic competitive advantage that it has over the other retail outlets.

When the retail outlets can have these and many more other advantages like establishing consumer loyalty and brand images, it is an opportune moment for the Danish retail chains to go in for multi-channel retail. The main reason as to why multi-channel retail and e-commerce are recommended for Danish retail outlets is that they can benefit both from organizational perspective as well as customer related perspective.

As far as the retail outlet is concerned, they could garner more growth and revenue opportunities. There is an increased interaction with the customer and leads to a better customer loyalty through this interaction. Customers too have an advantage with multi-channel marketing as they can choose their channel according to their convenience.

Though there may be a few challenges when trying to switch over to the multi-channel retail system, the thought of going more open and accessible to the consumer at large is what makes the entire multi-channel marketing very appealing to the retail chains. Older the retail outlet, more challenges they are going to face for the transition and vice versa. Therefore, with multi-channel one requires to integrate the disparate systems and technologies that the change brings along with it.

Finding a perfect retail space for your business – What are things you should know before taking a retail space for lease?

Nowadays more businesses are looking to take a retail space for lease. There is an increase in demand for the office space. When you take a large retail space for lease, it will be less than buying or building up an office space for your business. There are some important things you should consider before selecting an office space for your business.

First thing you should consider is hiring a commercial real estate agent. It will be important thing to do when you don’t have any idea about the location where you are going to buy the property. They have knowledge about each and every property in the specific location and help you in finding the right property which matches your expectations. The main advantage of hiring these agents is that they will get you the retail space which comes under your budget.

You can also look in to the internet to find information about the retail spaces available for lease. The benefit in searching property through online is that you don’t have to travel to the location. You can view the snapshots of the place from your home. The websites of retail advisor gives all the information and features of the property. You can search for the property with your expected budget and features. Some websites also give the option to compare the prices and facilities of the retail space. You can get a good deal on the property with online brokers.

If you are finding a retail space with higher lease amount, you can still use the property by sharing it with another company. In this way you can reduce the money spent for leasing a office space. It is applicable for business owners who are looking for a smaller place and have the intention of sharing the place with another company. The major disadvantage with sharing the office is that you have to find the people with similar ideas and adjustability. If the person sharing office with you doesn’t adjust things at your convenience, it will be difficult for you to run business in the shared space.

There are also choices for taking a lease for a short period of time. If you want to take up a space for a short period of time, you can search for a short term space. These spaces are most often expensive but with continued research on similar properties, you can find the retail space with your expectation. You should look for an office space which is available at your nearest location with useful facilities.