How to Choose the Right Retail Industry Consultant Firm?

The advancement in the internet technologies has pumped up the competition in the retail space. Today, retailers are not only competing offline but on the internet as well. This means that as a retailer you need to be on your toes and make sure that you don’t make fatal mistakes that can lead to the downfall of your retail business. If you operate a store and your objective is to drive more customers to your store you need someone who can understand your retail business and help you achieve those objectives. With the help of retail industry consulting firm you can achieve your business goals in a convenient way. Here’s how you can choose a great retail-based consulting firm for your business.

Extensive Knowledge – When you are looking for a retail sector consulting services firm you need someone who has extensive knowledge about the key trends and challenges in the market. This is really important because you want someone who has a thorough knowledge and information about how retail market is shaping at the moment and what kind of opportunities and formats will come up in the near future. The consulting firm must also have great knowledge about how to reach out to your customers in the best possible way to help you boost your revenue.

Unique Solutions – Retail industry is very competitive and therefore you need unique solutions to resolve complex business solutions. This is where you need the best retail strategy consulting firm that can help you break the norms and attract more customers. Consulting firms with plenty of experience and expertise understand what your business limitations and preferences are before they come up with unique business solutions. They also take a look at your business budget to ensure that you are not overspending.

Experience – When you are choosing retail consulting companies you need to make sure that you pick someone who has a good amount of experience. This is mainly because you want someone that has seen it and done it all, by your side. Experienced firms have a better control over what they should and should not do. They are well aware of the key market trends that can make an impact on your business. They have provided services to other previous clients as well and therefore you can refer to their testimonies and even get real-time feedback.

There are different retail consultants available in the market and not all handle all the tasks that you want and therefore you need to be very selective. If you want to boost your retail business you might want to look for retail industry consultant that can offer value for money services.

Do You Have The Right Retail Store Supplies?

I look forward to walking into a store to see what kind of retail store supplies are at the checkout because most of the time products at the checkout have a very small mark up for the store itself. Why? That’s want to know. I believe a store is in business for one reason and that is to make money but the store itself can make the most money by having retail store supplies at their checkout with a 100% markup. Yes, A 100% markup!

One of the best retail store supplies to have at your checkout is OXYGEN 4 ENERGY. It is easy to sell and it’s a dependable product to make 100% markup on your money. It’s almost like Oxygen 4 energy is made for everyone on this planet. Do you have the right retail store supplies in your company to make you the most when your customer is walking out the door? O4E is one product that does just that, brilliantly! Retail store supplies like O4E is clearly an example of a retail product that is one of a kind and knows the core of any customer base you have because we are an oxygen based people.

If you ever had an extreme workout then you know how much oxygen is needed because it is the energy for about 96% of your body. Oxygen 4 Energy in your retail store supplies will make your customer’s body move better and become stronger with a few shots of this stuff. It works!  Simple and Plan.

O4E has 70 plus testimonials from Olympic medalist on video taking Oxygen4Energy and sharing how it has helped them. Not like other BS retail store supplies. If you want real testimonials, watch videos at . It has lots of video testimonials made by people who actually take Oxygen4Energy before their workouts. No Games. Pure hard facts and results with Oxygen 4 Energy. You can use O4E with a variety of workouts to really help you make the body of your dreams.

  Industry studies show that the right products make the right profits and will keep customers in stores longer. Good retail store supplies will keep them in spending mode. You know your customers better than anyone. If a boom box with cassette tapes does the trick, great but how many boom boxes can you put at a checkout? Retail store supplies like Oxygen 4 Energy at your checkout can really increase your bottom line. Right now this product is doing great in every store it’s in and only 2% of the stores know about this right now. If you start selling now your customers will have to come back to your store only to get these new retail store supplies.

  Not sure if your customers will like it? Ask them. Give them a quick retail store supplies survey form to complete and drop in a box.  Then e-mail them when you get the Oxygen 4 Energy merchandise in you store. Involve them in the process and see to your sales grow.

  To find out more about these retail store supplies or order go to and Just hit the green “enroll” tab on the right side of the page then hit the I own a retail store supply company. If you have ANY

Questions, feel free to call Bryant Elder at 919-478-7855/EST.

I look forward to working with you.

Leasing Retail Space – Negotiating the Right Deal

Letter of Intent (LOI)

Retail space negotiations are complicated and time-consuming. Once you have located the retail space which is ideal for your business, the next step is to negotiate an agreement which protects you and is acceptable to the landlord. Industry practice for retail space is to negotiate a letter of intent before negotiating the lease.

Use an Attorney!
Engage an attorney to assist in the letter of intent negotiation. It probably seems that the letter of intent is informal and can easily be negotiated without an attorney. However, there are issues you should address in the letter of intent which may not be obvious if you have not previously negotiated letters of intent for retail.

Wow! This is Complicated
Common factors for a retail space letter of intent include: defining the parties (leasor and leasee aka landlord and tenant), defining the space, defining the rent including any percentage rent, defining the basis for calculating sales or net income if they are involved in calculating rent, the initial term, any renewal options, rent for renewal options period, the day at which lease payments commence, the date of occupancy, the condition of the space when the landlord provides it to the tenant, tenant improvement allowances provided by the landlord, who performs the tenant improvements, is the tenant required to use union labor for tenant improvements, is the tenant required to use a general contractor for tenant improvements (TI), who pays for the cost of the ADA compliance, who maintains what (i.e roof, HVAC, electrical, plumbing, etc), who pays which expenses, calculating the payment for CAM (common area maintenance), free rent, and identification of the broker and payment of the brokerage fee if relevant.

You Mean There is More!
Other issues which you may want to address in the letter of intent include expense escalations, co-tenancy issues, eminent domain, foreclosure, maintenance standards, definition of the amount of leaseable space, personal guarantees, purchase option, subleasing, required hours of operation, dedicated parking, who is responsible for obtaining variances related to signage and usage of the retail space, expansion options, first right of refusal, can the tenant keep the TI allowance not needed for construction, can the landlord relocate the tenant if the space is needed to accommodate another tenant, late payment fees, the mechanics of providing notice of default and any options for the tenant to cure the default, mechanics of dispute resolution between the landlord and tenant, and a right to terminate if your sales do not stabilize at a minimum level.

Complete LOI First
Complete and obtain an executed copy of the letter of intent before beginning on the lease agreement. The primary objective of the letter of intent is to negotiate and agree upon the business issues. The lease documents these agreements. Discuss fees to negotiate the lease with your attorney. Agree upon an hourly rate and estimate of the total fees. Agree the attorney will call if it appears the cost is going to exceed the estimate.
The following sections of the leasing retail space article focuses upon issues which merit commentary.

Percentage Rent
Percentage rent — make sure the agreement regarding percentage rent is clear. If percentage rent is based on sales, define sales. For example, is sales-tax remitted to the city and state included in sales? It is even more difficult to define net profits, which is why most percentage rent leases are based upon sales instead of profits. Attempt to look at the definition of net profits from a detached perspective. If you gave the definition to a six grader, could they understand it?

Renewal Options
Renewal options — tenants love them and landlords prefer to avoid them. In general, a larger number of shorter renewal options are better for the tenant. In addition, shorter notice periods to announce the tenants intend to renew are desirable for the tenant. Landlords prefer as much notice as possible regarding whether or not the tenet plans to renew.

Renewal Option Rental Rates
Renewal option rental rates — tenants typically want fixed rental rates for renewal periods. Landlords typically want the rental rate based upon market rent. Agreeing upon market rents can be difficult and expensive. Reasonable people can disagree regarding the level for market rent for a retail space. For example, should the premium for an end-cap space be 10% or 100%? Retail space is not fungible. It recently signed lease for retail space within the same center provides insight into market rent. However, in most cases it will not clearly defined market rent.