The retail industry is growing at a high pace in India and that too with innovative business models. With a number of emerging Indian brands, the penetration of international brands in the Indian market, and many such factors is the reason behind the boom in the retail industry. JDBIMS offers MBA Retail Management, which is a comprehensive course that teaches all aspects of retail management.

Introduction: Functions of Retail Management

The first thing that we notice before entering a store is the window display. The window effects our decision to enter the store a great deal. And who is responsible to make it look attractive? It’s the Visual merchandiser. The look and feel of the store as well as the window of the store is the Visual merchandiser’s job.

Buying the right merchandise, in correct quantity and quality is the merchandiser’s job. A visual merchandiser is different from merchandiser. A merchandiser buys stock and deals with distributers, manufacturers and designers. Retail supply chain management are related to product procurement and controlling product quality, inventory levels, timing, and expenses. Logistics are also involved in moving the product from source to destination, handling and storing them.

Other functions include applying retail communication mix for promoting and selling the products, human resource and training, finance and administration, information technology and customer contact service.

About MBA in Retail Management
MBA in Retail Management at JDBIMS SNDT Mumbai is a 2 year full time course. This course is ideal for a student who seeks a career in the retail sector, for professionals who aspire to grow in the industry. The function of retail industry such as supply chain management, merchandising, store management, visual merchandising, are a number of opportunities to build one’s career in the retail sector. This course will help you understand retail industry and help you chose the job profile that suits you the best

Highlights of MBA Retail Management at JDBIMS

Sectoral Specialization
Internship (Summer and Winter)
Concurrent Fieldwork undertaken on two days a week
Emphasis on research project. Every student undertakes a yearlong research
Business Ethics an integral part of the course
Sound theoretical insights about managing modern retail business.

Broad Objectives
A student who completes this retail management course would be industry ready to contribute and manage the various functions in a retail environment. The programme is designed to enable the learner to gain hands-on experience and practical exposure as well sound theoretical insights about managing modern retail business.